deadmau5 Working With U.S. Senators To Push NO FAKES Act Against Deepfakes

In the ever-evolving world of electronic music, authenticity has always been currency. DJs grind for genuine crowd reactions, fans double-tap every live set clip they can find, and getting a co-sign from a big-name artist can change everything. Careers can skyrocket overnight if a massive DJ tags you in a story, reposts a clip, or shouts you out. However, there is a new trend that is frustrating everyone. Welcome to the age of the clout deepfake. Some small artists are taking to Social Media, dubbing their own tracks over festival crowd videos. They try to imply that they’d played to packed crowds or shared decks with headliners. Instead of simply repurposing footage of live crowds, some up-and-coming DJs are now overdubbing entire clips with their songs and passing them off as real moments, crafting the illusion of momentum they haven’t actually earned. The trend first gained widespread attention this year when veterans of the scene began to publicly react. Alex Pall of The Chainsmokers reportedly described these “clout deepfakes” as “kind of genius, kind of dishonest,” pointing out that they can fool casual viewers into believing a track is blowing up or getting played in front of thousands. The phenomenon reached a boiling point when Canadian producer deadmau5 sounded the alarm after discovering an AI-generated deepfake of himself seemingly promoting another artist’s music on Instagram. Zimmerman publicly denounced the clip. During an interview with Rolling Stone, he added that new legal protections like the NO FAKES Act could give artists more authority over how their likenesses are used in digital spaces. Dina LaPolt, deadmau5’s lawyer, is working on the bipartisan bill, which is cosigned (not with deepfakes) by Senators Blackburn, Coons, Tillis, and Klobuchar and Representatives Salazar, Dean, Moran, and Balint. The post deadmau5 Working With U.S. Senators To Push NO FAKES Act Against Deepfakes appeared first on EDMTunes.