Kaskade Delivers Guest Talk at Harvard Business School

Kaskade recently delivered a guest talk at Harvard Business School, bringing electronic music into one of the world’s most prestigious academic institutions. “When Harvard Business School calls, I answer 👨🏼‍🎓” -Kaskade The appearance highlighted the intersection of dance music, entrepreneurship, and brand development, offering students insight into the business mechanics behind a multi-decade career in electronic music. From DJ Booth to Business Classroom During the session, Kaskade discussed topics including brand longevity, adapting to industry shifts, and sustaining relevance in a rapidly evolving music landscape. With a career spanning more than two decades, Kaskade has navigated multiple eras of dance music — from early house roots to festival headliner status and Las Vegas residencies. His experience offers a case study in scaling a creative brand while maintaining artistic direction. While full details of the discussion have not been publicly released, the focus reportedly centered on long-term positioning, strategic growth, and the changing economics of touring and streaming. Dance Music Meets Academia Electronic music has increasingly entered academic discussions in recent years, particularly around entrepreneurship, fan engagement, and digital distribution. Kaskade’s invitation to speak at Harvard Business School signals growing institutional recognition of DJs and producers as business leaders — not just performers. The talk reportedly focused on how independent artists can build durable careers through strategic partnerships, direct-to-fan engagement, and thoughtful reinvention. View this post on Instagram A post shared by Kaskade (@kaskade) The Bigger Picture Moments like this reflect how far dance music culture has come. What was once dismissed as a niche subculture is now studied at one of the world’s most prestigious business institutions. For Kaskade, it represents another chapter in a career defined by evolution. The post Kaskade Delivers Guest Talk at Harvard Business School appeared first on EDMTunes.